10 best website copy examples for an event website

If you are living in the 21st century and you are an entrepreneur, then you perfectly understand the pressure of staying visible, trending and evident in your business arena of choice.

Regardless of the work you are doing, the constant demand and growing need for effective copywriting is not only evident but painfully tough. The copy you opt for is supposed to both attract visitors and convert them into customers while at the same keep the existing customers happy and content.

For your brand to break through the clutter of competition, be unique and distinctly creative, the use of compelling headlines and witty taglines is an absolute must; becoming memorable is the quality of the great and with creative thinking and committed work such a goal is reachable for virtually anyone.

However, when it comes to copy – not everything is about the word sequence; plenty of successfully event website copy solutions have much to do with the stylistic presentation of what you are offering. This is why you need to be just as creative (sometimes even more) with your design as you are with your words.

How do I make my event website a success?

It is slightly awkward to talk about originality in a world that’s pretty much seen it all – however, originality is the first step to your success. You want to be fresh, exciting and attention-drawing. If you are lacking ideas, there is always space for new approaches to the already seen presentations as long as you are quick and honest in your advance. No, we are not talking about stealing – we are talking about using an idea as inspiration for your own copy, not its base.

For the event to be successful, the audience needs to be convinced in the value of your offer. The goal of your website event presentation/copy is to make the visitors hungry for more information while at the same time being clear on what they are being offered. Have them excited for your event by teasing their expectations. For instance, consider the difference between “Sales Seminar” and “Explode Your Commission Check!” Which of the two opening lines do you think would draw more attention? The second one of course! And why? The excitement evident in the second copy is relatable to anyone who is looking to gain a particular benefit. Once they understand they will gain it by attending your conference, there is no doubt they’ll show up!

What details do I include in the web pamphlet copy?

The strongest points of your event title should be thoroughly laid out in the copy itself. The attendees need to be sure of the reason they are attending, they need to know what they’ll learn and who the people supposed to attend the event you are throwing are. Consider including subsections (although, you don’t have to) with phrases “Who should attend?”, “What will I learn at this event?” and “Why should I come?” – these and alike questions will directly address registrant concerns and get your attendants interested.

Is design presentation important?

It absolutely is and you need to play by your target audience’s expectations if you are looking to score with your copy solutions. Pay attention to color, format, and overall compatibility with your audience’s age. Humor also plays a huge role, so use it to win people over.

We have created a great event themed landing page that you can view here, which could help you create a cool website that will top your attendees’ expectations when paired with effective copy we’ve featured below.  If you like it, you can purchase it here.

We are giving you 10 of our favorite copy event successes we believe will definitely inspire you!

1. Festival of Dangerous Ideas

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If you ever wondered what it looks like to get 10/10 when it comes to the right artwork, this is it! The better the visual impact, the more people will get interested. This copy is all about utility as well which is evident in the fact that Twitter profile has been given prominence to keep the conversation going! With the speakers laid out in almost a perfect order of “performance”, it is clear everything is super organized at this event.

2. Barcamp Omaha 2012

Barcamp Omaha

The un-orthodox mystique of this add is giving it just what every great copy needs – the immense interest and excitement, suggesting that Barcamp is not our typical conference. A very open format encourages networking and relationships. Awesome!

3. Festival Mundo 2012

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Nope, you are not going to Space camp! When you see this beautiful piece of copy you probably won’t even notice the language of it but only its delightful web design. Jokes aside, if you take a closer look at it, despite the language barrier, you’ll understand it’s a festival of film, music and fine arts.

4. Image Festival Rotterdam

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Oh, is this another fashion blog? No, no it isn’t – it’s just an image festival whose copy designers have used a very creative approach with! Isn’t it cute? Despite the fact it’s ended some time ago, you are still to see some of the work produced at such an event. Super cute!

5. Awakenings

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It’s always amazing to witness the power of visual impact on a person! Putting up a photo that oozes great energy and atmosphere as the background of a musical event copy is the best possible step you can make. It may seem a bit “old” an approach, but it’s proven super effective. And there is no mistake there – everyone will know what they are signing in for, and if you opt for a photo intriguing enough – a bunch of people will definitely come!

6. World Alzheimer’s Day

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Simple and to the point. We are in love with it. This is a perfect example of a web copy that shows how simplicity can sometimes say more than an overelaborated design.

7. Greenbelt Festival

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A pretty un-orthodox site with an un-orthodox story. The event is a combination of faith, justice, music and arts and it has been a one-of-a-kind event for some time now. Individuals from different places love it and the website alone presents the complete information about the event.

8. Outlook Festival

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Using a large image like this instead of a standard profile picture square has a really great impact, doesn’t it? We think it hits the point!

9. W.A.S.P

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Simplicity! Simplicity! Simplicity! It’s slick, it’s edgy, it’s effective – what’s there not to love?

10. X Music Festival Cardiff

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Yet another music festival with yet another photo of an awesome crowd in the back. The ‘what you see, is what you get’ vibe is evident, yet as awesome as ever. Don’t you feel like dancing now? ‘Cause we do! Hence, the web copy succeeded!

When coming up with the perfect event web copy, try to think out of the box – aim at your target audience but make sure you challenge (all) their senses – you want them interested, captivated and thrilled about what they are about to experience!

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15 Most Innovative Slogans In The Hotel Industry And Why We All Know Them

Let’s talk hotel branding for a second.

The truth about business world, any business world – is nothing but simple; apart from persistence, good investments, smart thinking and dedication, for a company to grab the spotlight it is essential it features an amazing advertisement backed up with an even more amazing slogan.

Without it, your business is lacking an image, identity, a strong impression and that much needed sharp market distinction which is a fundamental aspect of any brand’s flourishing.

If there is no slogan attached to your business image, setting you apart from your competition, how is one to memorize your brand?

Think about it.

How do I become visible?

The consumerist society brought a particular type of pressure upon us; the competition is strong, most marketing strategies are very well thought out and the arena of offers is getting bigger as we speak.

To stay visible, a business owner is under constant pressure to not only offer the best quality possible but be in the customer’s face with it non-stop. Otherwise, it’s just a matter of time when he/she’ll get completely forgotten.

To stay successful and maintain the image you’ve been building, forget about what your mama taught you – it’s time you started tooting your own horn!

Can a bad slogan really destroy a business reputation?

It sure can. Anything that seems like you’ve been trying too hard or anything that’s too elaborate will definitely leave a bad taste in your customer’s mouth.

Today, with the overexposure to numerous advertising messages each and every day, the shorter and focused your logo is, the bigger impact it will have on your potential customer. And this business slogan is extremely important not only because it will distinguish you from the competition, but because it will also affect and shape the consumers’ behavior, that is – if you’ve skillfully reached your target audience.

For you to avoid getting smashed by the competition and stay visible, we’re singling out fifteen of our favorite slogans in the hotel industry, highlighting the reasons they are as memorable as they are.

You Are Invited.
(The Inn at Red Hills, Willamette Valley, Oregon, United States)

We absolutely love this one! It’s simple, inviting, happy and aiming at anyone and everyone who is looking to feel welcomed and accepted. Simply wonderful.

Days Inn. There you go.
(Days Inn Hotels worldwide)

Yet another of our favorite slogans. The “there you go part” suggest “what more do you want, we are what you are looking for”, without being rude in any way. In fact, the humor of it is wonderful and won’t leave you without at least a happy smirk!

Who’s taking care of you?
(Sheraton Hotels (part of Starwood Hotels & Resorts Worldwide))

Now this slogan is an epitome of brilliant. For anyone who is running a business that revolves around visitor’s comfort, it is essential for them to make the customer feel like all of their needs will be attended with care and enthusiasm – and this slogan promises it all!

Five-star quality in a hotel of four stars.
(Grand Hotel Bonavia, Croatia)

What was the first that you noticed about this particular slogan? The fact it’s a five star service or that it’s a four star hotel? The service part, of course! Whoever came up with the copy did it masterly – putting together words like “five-star” and “quality” together resonate with the promise of an amazing service, no doubt. If the slogan read “A four-star hotel with five-star quality”, you would probably pass on it, right?

Feel the Hyatt Touch
(Hyatt Hotels and Resorts)

…because, obviously, that’s what you’ve been waiting for all along. As you can see, the key to successful advertising is in the simplicity and clarity of the message.

Hilton Garden Inn. Everything. Right where you need it
(Hilton Garden Inn hotel brand)

Hilton copywriters surely know what they are doing. The “everything” and “right where you need it” plays superbly with the visitor’s expectations! Honestly, why would you even consider going elsewhere if you’ve got “everything right where you need it”!

See what a difference a stay makes
(Embassy Suites Hotels)

Simple in expression and meaning, the slogan hits the core of hotel industry. It’s as if they are saying “We are what you need and you know it. Come see for yourself”. Amazing!

Live like a King.
(Drawbridge Inn Hotel, Ft. Mitchell, Kentucky)

Aren’t we all yearning for a little bit of blue-blood-treatment? We sure are, and this hotel is offering it on a platter. Not sure if it’s a silver one, but it’s out there for us to use! What could have worked a bit better for this slogan, though is opting for a word “royalty” instead of “kind”. We wouldn’t want the ladies feeling rejected.

Great Location, Service and Stay.
(Kensington Court Ann Arbor)

The honesty of this ad is luminous. No sugarcoating, no nothing. The ad suggests “it is what it is, try it”. Pretty cool!

Get Further Away.
(Jackson Hole Resort)

This slogan may easily be one of our favorite ones! It hits right where it should – in a shattered soul of an overworked person who needs an off-switch from their everyday commitments and hopes for a little bit of heaven someplace far from their everyday life. Apparently, that piece of heaven is just a few miles away. Fantastic!

Lady’s First. Where lady’s at her best.
(Lady’s First design hotel for businesswomen, Zurich)

This slogan will definitely trigger that feeling of strength and power in all the women out there, and give them the comfort of feeling like their hard work has finally been recognized and rewarded. It’s sweet and respectful. Nice!

“Take Me To The Hilton”
(Hilton Hotel New York)

This slogan subliminally positions Hilton as the ultimate place where one wants to be. Brilliant.

Relax, it’s Holiday Inn.
(Holiday Inn Hotels)

Doesn’t this slogan make you just want to sit back, relax and not think about anything but enjoyment? Well, that was its purpose in the first place and it was remarkably achieved! This slogan is a perfect example of how to target your customer’s desires – play up to their needs and emotions!

We put a smile back on your face.
(Holiday Inn Hotels)

Are you smiling? ‘Cause we are! Here’s another brilliant slogan done for the Holiday Inn Hotels. Using words that suggest and evoke pleasant emotions like smile, laugh, happiness, joy, etc. is a pretty smart move as they have a direct impact on the reader and immediately trigger the emotions they mention.

Come In As Guests. Leave As Family.
(Hotel Villa Amarilla)

There’s nothing like family to keep you happy and fulfilled, right? The sense of stability, love and that amazing familiarity and comfort which come with a family will immediately make you want to stay in a villa that promises it.  Aiming for emotional reaction is definitely a 5 star approach to slogan-crafting!

Ametyst. I feel comfortable here.
(Hotel Ametyst, Praha)

Playing up the first person is an amazing marketing trick. That way, whoever is reading it, starts immediately identifying with it – the seeming “confession” is a perfect way to make the new visitor want to experience it firsthand. Good job!

From the examples above, you’ve probably gathered that there are few key tricks to creating taglines that will make your hospitality marketing campaigns pop.

Aiming for an emotional reaction, striving for meaning (not wit), staying away from being (too) generic, keeping it short, sticking to your target audience and, obviously, always making it about the customer, are the tricks you immediately need to adopt in order to come up with a memorable brand tag.

You’ve seen best practices when it comes to copy, but you should match your copy with eye-catching design to make your brand memorable. Here’s a template for a friendly animal hotel you can use to create your own business, or a Zen template to jumpstart your hotel business.

Which one of the copy’s we’ve listed do you like most? Have you got any of your own? Let us know in the comments below!

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How to get the most out of call to action button?

Where do you send people with your call to action button?

The main purpose of CTA button is to get visitors to do something, to complete a response – whether it’s signing up for a newsletter or filling in a contact form.

Although it’s an essential element of the homepage or about page, the CTA button on websites is often neglected. Moreover, the advantages of these buttons are oftentimes seen in the context of multi page websites.

However, how effective is a call to action on a one-page website?

You can make your call to action work for you – and here you can see how.

Bring focus to your website

If you are creative and smart, you will effectively place the essential information on one single page, but, if you don’t direct the focus of your visitors to what they need, they will leave.

As one-page websites are excellent solutions to draw attention to one specific area of your business, with effective and creative CTA button you can further encourage users to act, guiding them in the right direction.

That’s why you need an effective CTA button – to help them to focus on what is relevant for your business. Visitors are here to perform a certain action, and you need to make sure they can find what they need.

Read More…

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