The Ultimate Guide to Choosing a Website Theme for Your Business

Nowadays most of business conversations start with “look me up at” and that’s fine. The internet’s made it possible for the information flow to be as accessible as we need it, with virtually all the needed and required data just a click away.

The exciting thing about a business presentation is that it allows your creativity to blossom through design and visuals that come with your business appearance. There are plenty of ways to channel and deliver your business data, yet one of the most commonly exercised one is through a website, and believe it or not, most often it’s a WordPress theme.

WordPress themes are so amazing that you can switch up the look and feel of your site easily, whether you are just tweaking your existing theme or you are in the mood for changing the look entirely.  In case you are wondering whether any of the design customizations will affect your content – it won’t – it just changes the way it looks on the page. Also, no matter what theme you use, the process of changing themes is always the same as is the way to create pages, widgets, posts, etc, or the way you manage your site.  These features and plenty others we’ll be discussing in depth are what makes WordPress a fantastic choice for most independent business owners over any other platform.

Here are some insights and answers to most commonly asked questions that will help you understand the way WordPress functions and will hopefully help you choose the right theme for you.

Do I have to pay for the theme?

If you are serious business, cheaping out on your theme is not the way to build your reputation. Still, the answer to your question is that there are both free and premium (paid) themes. So, if you are just starting out and your budget is thin, yes – you can start with a great free theme.

If you do have a budget (the themes, by the way, don’t even cost much, ours are less than 50$), we’d always recommend opting for the premium one as those are not only better design-wise but are also being kept up to date by a dedicated development team which deals with new WordPress core features, addresses security issues and manages other things ‘web’ that change over time. Look at it as an investment in your business, not a cost or a spread.

How do I know if the theme is good for me?

There are a few things you should take into consideration when choosing the right theme for your business:

Is the theme backed by a solid development team and does it have good support?

Most free themes have either an inconsistent support or they don’t offer support at all which is why the best way to start off a successful business is to purchase a premium theme. Developer street credit is easy to check in the About Us section. Also, make sure you do a search for reviews for the theme. Once you do, keep a few things to keep in mind:

  • Check the dates on the reviews as some of them may be REALLY outdated; due to a rather quick changes in themes and theme support reading anything older than the last 6 months or so has no point, really
  • Some reviews are by affiliates who get a commission if they write a super sparkly review on a theme
  • When you see too many of “this is my favorite theme” in a review section, be sure the comments are staged and the theme is probably garbage. Not necessarily though, but it’s something to watch out for
Does the theme provide good SEO options?

Everyone knows the way you do your SEO is pretty much a determinant how trending you are going to get on the internet. The reason we cheered you on for the premium theme is that most of them have excellent SEO options which are not only built in for you to use but are also ‘coded’ in such a way that the search engines find them easy to work with.

Does the theme look close to what you want your site to look like?

Buying a theme (or choosing a free one) just for the theme sake is wrong. You need to opt for a theme that will look like or at least be similar to the design you have envisioned for your business because additional customization to get it looking decent is going to do you no favour. So, make sure you check what customizations come with the theme by default; gathering all the information will help limit the extend work you’d potentially need to do on your theme. If, say, you opt for a theme that’s limited with regard to colors and fonts, you’ll be stuck without knowing how to use CSS (the ‘code’ used to style the site) or PHP (which ‘codes’ the functionality and the layouts and page templates, etc.). In cases where you are unsure if the theme you like is the right for you, ask the sales team to help out.

Is the cost in your price range?

Most high quality premium themes run in the range of $40 to $80 or even more. For a fully designed website, that’s not a lot.

Are the themes a one-time charge or are there annual renewal fees?

Annual commitment to a theme is not really an exciting choice, but they allow the developer to continue developing and supporting the product. We would advise against.

Is the theme ‘responsive’?

With most premium themes, built-in ‘responsive’ styling is pretty much a given since the explosive growth in the use of smart phones and tablets is ever-present. However, if there’s something you don’t understand about a theme, make sure you ask the salesperson.

Have you got any suggestions on the best themes?

Given that each client will have different requirements to consider, various themes are there for grabs. If you’ve read through the questions above, you’ll have a solid idea of the type of theme may be the best for you, but we do have some cool options as well.

If you have a female oriented business the best option is Candy Queen, and for a simple, yet elegant theme, take a look at Zen. Feel free to visit our profile on themeforest and check our recommendations and some template options as well.

WordPress really offers an amazing array of options and for everyone who is realistic about their “out of the box” engagement as well as about their technical skills, WordPress will have the best solutions with very little or no problems in the long run.

Did you know that WordPress 4.4 is out now? Read more about its cool innovations and must-have plugins.

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15 Most Innovative Slogans In The Hotel Industry And Why We All Know Them

Let’s talk hotel branding for a second.

The truth about business world, any business world – is nothing but simple; apart from persistence, good investments, smart thinking and dedication, for a company to grab the spotlight it is essential it features an amazing advertisement backed up with an even more amazing slogan.

Without it, your business is lacking an image, identity, a strong impression and that much needed sharp market distinction which is a fundamental aspect of any brand’s flourishing.

If there is no slogan attached to your business image, setting you apart from your competition, how is one to memorize your brand?

Think about it.

How do I become visible?

The consumerist society brought a particular type of pressure upon us; the competition is strong, most marketing strategies are very well thought out and the arena of offers is getting bigger as we speak.

To stay visible, a business owner is under constant pressure to not only offer the best quality possible but be in the customer’s face with it non-stop. Otherwise, it’s just a matter of time when he/she’ll get completely forgotten.

To stay successful and maintain the image you’ve been building, forget about what your mama taught you – it’s time you started tooting your own horn!

Can a bad slogan really destroy a business reputation?

It sure can. Anything that seems like you’ve been trying too hard or anything that’s too elaborate will definitely leave a bad taste in your customer’s mouth.

Today, with the overexposure to numerous advertising messages each and every day, the shorter and focused your logo is, the bigger impact it will have on your potential customer. And this business slogan is extremely important not only because it will distinguish you from the competition, but because it will also affect and shape the consumers’ behavior, that is – if you’ve skillfully reached your target audience.

For you to avoid getting smashed by the competition and stay visible, we’re singling out fifteen of our favorite slogans in the hotel industry, highlighting the reasons they are as memorable as they are.

You Are Invited.
(The Inn at Red Hills, Willamette Valley, Oregon, United States)

We absolutely love this one! It’s simple, inviting, happy and aiming at anyone and everyone who is looking to feel welcomed and accepted. Simply wonderful.

Days Inn. There you go.
(Days Inn Hotels worldwide)

Yet another of our favorite slogans. The “there you go part” suggest “what more do you want, we are what you are looking for”, without being rude in any way. In fact, the humor of it is wonderful and won’t leave you without at least a happy smirk!

Who’s taking care of you?
(Sheraton Hotels (part of Starwood Hotels & Resorts Worldwide))

Now this slogan is an epitome of brilliant. For anyone who is running a business that revolves around visitor’s comfort, it is essential for them to make the customer feel like all of their needs will be attended with care and enthusiasm – and this slogan promises it all!

Five-star quality in a hotel of four stars.
(Grand Hotel Bonavia, Croatia)

What was the first that you noticed about this particular slogan? The fact it’s a five star service or that it’s a four star hotel? The service part, of course! Whoever came up with the copy did it masterly – putting together words like “five-star” and “quality” together resonate with the promise of an amazing service, no doubt. If the slogan read “A four-star hotel with five-star quality”, you would probably pass on it, right?

Feel the Hyatt Touch
(Hyatt Hotels and Resorts)

…because, obviously, that’s what you’ve been waiting for all along. As you can see, the key to successful advertising is in the simplicity and clarity of the message.

Hilton Garden Inn. Everything. Right where you need it
(Hilton Garden Inn hotel brand)

Hilton copywriters surely know what they are doing. The “everything” and “right where you need it” plays superbly with the visitor’s expectations! Honestly, why would you even consider going elsewhere if you’ve got “everything right where you need it”!

See what a difference a stay makes
(Embassy Suites Hotels)

Simple in expression and meaning, the slogan hits the core of hotel industry. It’s as if they are saying “We are what you need and you know it. Come see for yourself”. Amazing!

Live like a King.
(Drawbridge Inn Hotel, Ft. Mitchell, Kentucky)

Aren’t we all yearning for a little bit of blue-blood-treatment? We sure are, and this hotel is offering it on a platter. Not sure if it’s a silver one, but it’s out there for us to use! What could have worked a bit better for this slogan, though is opting for a word “royalty” instead of “kind”. We wouldn’t want the ladies feeling rejected.

Great Location, Service and Stay.
(Kensington Court Ann Arbor)

The honesty of this ad is luminous. No sugarcoating, no nothing. The ad suggests “it is what it is, try it”. Pretty cool!

Get Further Away.
(Jackson Hole Resort)

This slogan may easily be one of our favorite ones! It hits right where it should – in a shattered soul of an overworked person who needs an off-switch from their everyday commitments and hopes for a little bit of heaven someplace far from their everyday life. Apparently, that piece of heaven is just a few miles away. Fantastic!

Lady’s First. Where lady’s at her best.
(Lady’s First design hotel for businesswomen, Zurich)

This slogan will definitely trigger that feeling of strength and power in all the women out there, and give them the comfort of feeling like their hard work has finally been recognized and rewarded. It’s sweet and respectful. Nice!

“Take Me To The Hilton”
(Hilton Hotel New York)

This slogan subliminally positions Hilton as the ultimate place where one wants to be. Brilliant.

Relax, it’s Holiday Inn.
(Holiday Inn Hotels)

Doesn’t this slogan make you just want to sit back, relax and not think about anything but enjoyment? Well, that was its purpose in the first place and it was remarkably achieved! This slogan is a perfect example of how to target your customer’s desires – play up to their needs and emotions!

We put a smile back on your face.
(Holiday Inn Hotels)

Are you smiling? ‘Cause we are! Here’s another brilliant slogan done for the Holiday Inn Hotels. Using words that suggest and evoke pleasant emotions like smile, laugh, happiness, joy, etc. is a pretty smart move as they have a direct impact on the reader and immediately trigger the emotions they mention.

Come In As Guests. Leave As Family.
(Hotel Villa Amarilla)

There’s nothing like family to keep you happy and fulfilled, right? The sense of stability, love and that amazing familiarity and comfort which come with a family will immediately make you want to stay in a villa that promises it.  Aiming for emotional reaction is definitely a 5 star approach to slogan-crafting!

Ametyst. I feel comfortable here.
(Hotel Ametyst, Praha)

Playing up the first person is an amazing marketing trick. That way, whoever is reading it, starts immediately identifying with it – the seeming “confession” is a perfect way to make the new visitor want to experience it firsthand. Good job!

From the examples above, you’ve probably gathered that there are few key tricks to creating taglines that will make your hospitality marketing campaigns pop.

Aiming for an emotional reaction, striving for meaning (not wit), staying away from being (too) generic, keeping it short, sticking to your target audience and, obviously, always making it about the customer, are the tricks you immediately need to adopt in order to come up with a memorable brand tag.

You’ve seen best practices when it comes to copy, but you should match your copy with eye-catching design to make your brand memorable. Here’s a template for a friendly animal hotel you can use to create your own business, or a Zen template to jumpstart your hotel business.

Which one of the copy’s we’ve listed do you like most? Have you got any of your own? Let us know in the comments below!

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Why are one-page websites popular option for small business? Our Experience.

For small businesses, websites can become their own worst enemies.

Why? Small business owners mistakenly believe that an extensive website, with robust navigation and overflowing image galleries, is deemed a necessity for their business.

With a little technical expertise, small business owners can build attractive websites; however, oftentimes those “attractive” websites have no unique visitors or quality content. It means they are doing it wrong, but this is correctable.

A growth in the popularity of one-page websites is seen within the past few years; moreover, well-known brands such as Hyundai and Sony adopted one-page websites for their particular promotions.

While one-page websites are simple and modern, offering engaging images and text that captivates the user, small businesses do have a choice that lies between a one-page website and the traditional multi-page website.

We wanted to help you to make your decision a bit easier by explaining how and why a one-page website can make or break the deal for your business. So here are how and why.

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Three Ages of Woman – Applied to WordPress Design

Modern study of brain demonstrates that females more actively use certain parts of brain, which influences their abilities, affinities and perception. Apart from biological determinants, specific cultural norms of a given society establish what is perceived as feminine, appropriate and utilitarian.

By understanding the conclusions of these disciplines we can obtain valuable insight into what females of different ages regard as preferable, favorable, receptive, positive, harmonic and useful.  This in turn can be applied to optimal selection when it comes to wordpress design.

What do women want?

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