Creating a Website for an event? Here’s what you need
One page, event themed websites are on the rise at the moment and for a good reason. They’re a fast, cool new way to promote events. It’s not a new idea to use one page HTML templates for any event, conference, camp, festival or any similar kind of happening. The templates used are quite simple for non-programmers to use and a great way to provide useful and clear information about your event, in a functional way. Here’s what’s important to know about them and what they offer in order to make an informed decision.
A clear headline: big letters, easy to spot, with the most important information in the subheading. People need to know right away what’s it about and when it is. That’s simply the key information your event needs to have.
The speakers: people need to know who will be holding your event. This information can be placed below the fold because the primary action is the register option. Multiple page websites place this information on a separate page, and the benefit of a one page website is that it makes this information available by just scrolling.
Schedule: most events are comprised of several smaller ones, or simply divided into parts. This is where you tell the people what they can expect and when can they expect it. This information needs to be accessible above the fold, as proposed below.
“Why is it for you?”: this part is to help people connect with your event, so they know what they can get out of it, what they can learn, and in the end if your event is the right thing for them. This information can be laid out below the event’s name, or to be first when you scroll down for more info.
Registration: When people click on the registration button, they want to know what to expect money-vise, and the whole registration process needs to be facilitated.
Sponsors and partners: a place where you can show who your partners are and to allow potential sponsors to sign up. There’s no such thing as too much sponsors. This section is usually placed below the fold.
Location: A clear address, placed above the fold, integrated with Google Maps for easier navigation.
These include some useful features that are a good idea to have for your event webpage, like:
Customised Menu: With a template, you have the opportunity to customise your menu the way you want it to. Make sure that people can easily scroll through the key-points of your event, without any additional hassle. remember that we live in a very fast paced world, full of impatient people.
Parallax: Parallax is an excellent, eye catching technique in computer graphics, where the background is slower than the foreground, creating an illusion of a 3D space. This makes your event page seem interactive, and is a must have to use when your event is aimed to younger people.
Google map: as noted before, it’s a very useful feature to have so people viewing your page would learn more about the location of the event, hotels and restaurants nearby, which can come in handy even after they register for the event.
The color you chose to dress your event in is very important. Colors, as you might know channel emotions. Green and blue tones are calming, yellow is dynamic, red is associated with food, white symbolizes purity and so on… If your event has to do with, let’s say, a speech about recycling, and “going green”, well of course you’re gonna go with a green color scheme, maybe combined with some brown tones. It’s also a good idea to have the color scheme match your logo, giving it a sense of unity. Here’s a demo.
Call to action
Do phrases like “Call us now!” or “Visit us at….” sound familiar? If so, then you know what a call to action is. It’s a way to invite people to participate and be a part of something, in this case an event. Incorporating this into your event page above the fold is a must, since you want to facilitate the registration process. Simple as that.
Anything else you can think of like calendar integration and event apps are all good ideas. Use them. Dynamic content always comes as a good addition. Put up a few short video clips of your previous event, or maybe a short audio clip like a song segment if it’s related to music… Just give them a little taste of what can they expect.
Whatever you choose, we hope that we’ve helped you get better introduced with event pages and that you’ll be successful in making yours. You can check out how we’ve implemented the advice mentioned below and if you want to, it is available for purchase here.