How Can You Improve Conversions For Your Website : Our Case Study
The one page website is a relatively new trend that has proven to be a favourite amongst users because of its simplicity and how easy it is to navigate. The site only loads once and from there on the customer is more or less one click away from what he/she needs. If your ambition is to maximise your conversion rate, a one page website is the way to go.
What is a conversion?
Here when we speak of conversion we mean the number of visitors that become clients, and the amount of interaction there is between your company and them. You want to engage your potential clientele and encourage them to give feedback and get in touch. A one page website most certainly simplifies this entire process.
How Can a single page website help you with that?
The first and foremost way in which a one page website can improve your conversion is that it saves the person visiting your website time, and we all know how sacred that is in today’s world. It is simply convenient to have all your information on one page where one can easily get to know your company, have access to contact information and the chance to interplay fuss free.
If you are smart and ambitious, you will use the limited space of a one page website to your advantage. Ask for as little information from your potential clientele as possible. This will make it easier for them to fill out forms, and naturally easier for you to go over documents and correspond.
OK, you’ve created a lot of great websites, what do you recommend?
We here at Mage themes have gathered a lot of data regarding user experience and have implemented that into our one page solutions for your website. You can view our Candy Queen theme for visuals on the above and below the fold placement and our Event html template for the copy placement.
A one page website will challenge you to make snappy headlines, grabbing attention and attracting interest more instantly. Making it neat and clear enables easy navigation, so people can actually enjoy the ride. Your wording and order buttons will be important for your call-to-action strategy, and with it all one page, ideal for successful cooperation. Being bold and making call to action buttons obvious will help visitors make a purchase and minimize the chances of them looking elsewhere.
A common mistake is to not think of the user. The customer wants a product/service but doesn’t want the hassle of sifting through a multi- level navigation menu system. Consumers prefer having everything at their fingertips and being one click away from their desired destination. Moreover, bare in mind you want to excite visitors using powerful language and good storytelling techniques, creating the impact that you expect enabling you to meet your conversion goals.
This form of website will help you focus on the most important aspects of your company, freeing you to concentrate on what matters most, helping potential customers understand what you’re all about and whether you are what they are looking for.
Therefore, the main points to consider when trying to maximize your conversion on your website is knowing who your consumers are and their needs and wants, making it as easy as possible for yourself to meet their requirements through your web design and structure. The result should be a website that is informative, attractive, memorable and easy to use, with more and more people taking action.