Let’s talk hotel branding for a second.
The truth about business world, any business world – is nothing but simple; apart from persistence, good investments, smart thinking and dedication, for a company to grab the spotlight it is essential it features an amazing advertisement backed up with an even more amazing slogan.
Without it, your business is lacking an image, identity, a strong impression and that much needed sharp market distinction which is a fundamental aspect of any brand’s flourishing.
If there is no slogan attached to your business image, setting you apart from your competition, how is one to memorize your brand?
Think about it.
How do I become visible?
The consumerist society brought a particular type of pressure upon us; the competition is strong, most marketing strategies are very well thought out and the arena of offers is getting bigger as we speak.
To stay visible, a business owner is under constant pressure to not only offer the best quality possible but be in the customer’s face with it non-stop. Otherwise, it’s just a matter of time when he/she’ll get completely forgotten.
To stay successful and maintain the image you’ve been building, forget about what your mama taught you – it’s time you started tooting your own horn!
Can a bad slogan really destroy a business reputation?
It sure can. Anything that seems like you’ve been trying too hard or anything that’s too elaborate will definitely leave a bad taste in your customer’s mouth.
Today, with the overexposure to numerous advertising messages each and every day, the shorter and focused your logo is, the bigger impact it will have on your potential customer. And this business slogan is extremely important not only because it will distinguish you from the competition, but because it will also affect and shape the consumers’ behavior, that is – if you’ve skillfully reached your target audience.
For you to avoid getting smashed by the competition and stay visible, we’re singling out fifteen of our favorite slogans in the hotel industry, highlighting the reasons they are as memorable as they are.
You Are Invited.
(The Inn at Red Hills, Willamette Valley, Oregon, United States)
We absolutely love this one! It’s simple, inviting, happy and aiming at anyone and everyone who is looking to feel welcomed and accepted. Simply wonderful.
Days Inn. There you go.
(Days Inn Hotels worldwide)
Yet another of our favorite slogans. The “there you go part” suggest “what more do you want, we are what you are looking for”, without being rude in any way. In fact, the humor of it is wonderful and won’t leave you without at least a happy smirk!
Who’s taking care of you?
(Sheraton Hotels (part of Starwood Hotels & Resorts Worldwide))
Now this slogan is an epitome of brilliant. For anyone who is running a business that revolves around visitor’s comfort, it is essential for them to make the customer feel like all of their needs will be attended with care and enthusiasm – and this slogan promises it all!
Five-star quality in a hotel of four stars.
(Grand Hotel Bonavia, Croatia)
What was the first that you noticed about this particular slogan? The fact it’s a five star service or that it’s a four star hotel? The service part, of course! Whoever came up with the copy did it masterly – putting together words like “five-star” and “quality” together resonate with the promise of an amazing service, no doubt. If the slogan read “A four-star hotel with five-star quality”, you would probably pass on it, right?
Feel the Hyatt Touch
(Hyatt Hotels and Resorts)
…because, obviously, that’s what you’ve been waiting for all along. As you can see, the key to successful advertising is in the simplicity and clarity of the message.
Hilton Garden Inn. Everything. Right where you need it
(Hilton Garden Inn hotel brand)
Hilton copywriters surely know what they are doing. The “everything” and “right where you need it” plays superbly with the visitor’s expectations! Honestly, why would you even consider going elsewhere if you’ve got “everything right where you need it”!
See what a difference a stay makes
(Embassy Suites Hotels)
Simple in expression and meaning, the slogan hits the core of hotel industry. It’s as if they are saying “We are what you need and you know it. Come see for yourself”. Amazing!
Live like a King.
(Drawbridge Inn Hotel, Ft. Mitchell, Kentucky)
Aren’t we all yearning for a little bit of blue-blood-treatment? We sure are, and this hotel is offering it on a platter. Not sure if it’s a silver one, but it’s out there for us to use! What could have worked a bit better for this slogan, though is opting for a word “royalty” instead of “kind”. We wouldn’t want the ladies feeling rejected.
Great Location, Service and Stay.
(Kensington Court Ann Arbor)
The honesty of this ad is luminous. No sugarcoating, no nothing. The ad suggests “it is what it is, try it”. Pretty cool!
Get Further Away.
(Jackson Hole Resort)
This slogan may easily be one of our favorite ones! It hits right where it should – in a shattered soul of an overworked person who needs an off-switch from their everyday commitments and hopes for a little bit of heaven someplace far from their everyday life. Apparently, that piece of heaven is just a few miles away. Fantastic!
Lady’s First. Where lady’s at her best.
(Lady’s First design hotel for businesswomen, Zurich)
This slogan will definitely trigger that feeling of strength and power in all the women out there, and give them the comfort of feeling like their hard work has finally been recognized and rewarded. It’s sweet and respectful. Nice!
“Take Me To The Hilton”
(Hilton Hotel New York)
This slogan subliminally positions Hilton as the ultimate place where one wants to be. Brilliant.
Relax, it’s Holiday Inn.
(Holiday Inn Hotels)
Doesn’t this slogan make you just want to sit back, relax and not think about anything but enjoyment? Well, that was its purpose in the first place and it was remarkably achieved! This slogan is a perfect example of how to target your customer’s desires – play up to their needs and emotions!
We put a smile back on your face.
(Holiday Inn Hotels)
Are you smiling? ‘Cause we are! Here’s another brilliant slogan done for the Holiday Inn Hotels. Using words that suggest and evoke pleasant emotions like smile, laugh, happiness, joy, etc. is a pretty smart move as they have a direct impact on the reader and immediately trigger the emotions they mention.
Come In As Guests. Leave As Family.
(Hotel Villa Amarilla)
There’s nothing like family to keep you happy and fulfilled, right? The sense of stability, love and that amazing familiarity and comfort which come with a family will immediately make you want to stay in a villa that promises it. Aiming for emotional reaction is definitely a 5 star approach to slogan-crafting!
Ametyst. I feel comfortable here.
(Hotel Ametyst, Praha)
Playing up the first person is an amazing marketing trick. That way, whoever is reading it, starts immediately identifying with it – the seeming “confession” is a perfect way to make the new visitor want to experience it firsthand. Good job!
From the examples above, you’ve probably gathered that there are few key tricks to creating taglines that will make your hospitality marketing campaigns pop.
Aiming for an emotional reaction, striving for meaning (not wit), staying away from being (too) generic, keeping it short, sticking to your target audience and, obviously, always making it about the customer, are the tricks you immediately need to adopt in order to come up with a memorable brand tag.
You’ve seen best practices when it comes to copy, but you should match your copy with eye-catching design to make your brand memorable. Here’s a template for a friendly animal hotel you can use to create your own business, or a Zen template to jumpstart your hotel business.
Which one of the copy’s we’ve listed do you like most? Have you got any of your own? Let us know in the comments below!