Where do you send people with your call to action button?
The main purpose of CTA button is to get visitors to do something, to complete a response – whether it’s signing up for a newsletter or filling in a contact form.
Although it’s an essential element of the homepage or about page, the CTA button on websites is often neglected. Moreover, the advantages of these buttons are oftentimes seen in the context of multi page websites.
However, how effective is a call to action on a one-page website?
You can make your call to action work for you – and here you can see how.
Bring focus to your website
If you are creative and smart, you will effectively place the essential information on one single page, but, if you don’t direct the focus of your visitors to what they need, they will leave.
As one-page websites are excellent solutions to draw attention to one specific area of your business, with effective and creative CTA button you can further encourage users to act, guiding them in the right direction.
That’s why you need an effective CTA button – to help them to focus on what is relevant for your business. Visitors are here to perform a certain action, and you need to make sure they can find what they need.