Owning a business, being your own boss, pulling all the shots yourself and being amazingly successful is virtually every person’s dream – and to think you are living this dream is beyond awe-inspiring! But you need to know your customers and if your customers are women, then you need to read this article.
In this post, we want to focus on something that will help you increase your business success even further. It’s helped us and we are sure it will help you, that is – if your business has a womanly touch to it.
You (just as we all do) know that even though you are finally in charge of your business successes, you are still expected to be a magician who profitably runs a company and take care of the family with the same commitment and passion. It’s hard, it’s definitely hard but with the help of good people and quality people in both your business and home, it is possible to have it all!
Why does my business need a gender specific internet presentation?
Becoming the talk of the internet, at least in the sphere your business is in, requires a few smart moves, one of which is definitely your web appearance.
The way you organize your web site, the theme you use as well as the approach you have to the viewers can either make or break your business, internet-wise. With the hectic lives we live, it’s important to be concise, visually tempting and easy to reach. While your regular customers know where you are and what you’ve got to offer, you can’t rely on word of mouth marketing only. Like it or not, to succeed, you need to have that in-your-face approach, particularly on the internet. To address those needs, we created Candy Queen.
What is this Candy Queen theme and why should I want it?
Whether you are a hair salon, boutique, beauty parlour, massage chain, stylist, florist design studio, pastry expert, chef, party/wedding planner or any other chic and womanly/girly business, this WordPress theme is the way to go.
Many have discovered it by browsing through other Themeforest themes when a friend of a friend of a friend told them about how amazing design solutions can be found there. Guess what? They weren’t wrong!
The reason why we are still head over heels with this theme is because it is sophisticated, chic, happy and easy to use and navigate. It oozes the sophistication every serious business must possess while at the same time keeping the overall vibe subtle, girly and effective.
You can preview it here
Remember this – the more simple a design is, the more people it’ll attract.
Nobody wants to get caught up in millions of button-and-navigation directions when they can get all the information needed quickly and with just a few clicks. Now, don’t think a simple theme is a boring one, far from it! Take a look at the Candy Queen preview and you’ll see what we mean.
Ok, I see why it’s awesome – but do I have to go pink?
Not all girls/women love pink, understandably; not everyone associates feminine vibes with shades of this color, either. This is why we made it super easy for the owner of the theme to customize it and add a personal touch to the color choice – they have 3 color schemes prepared, but the layered PSD files, including PSD files of sprites, and SASS files provided allow for modifications and customizations after your own sensibility and likeness. We’ve linked the theme options HERE, so don’t be lazy and take a look to get more information.
Is presentation more important than content itself?
We want to say “no” but we are leaning towards “yes”. Let’s say both matter equally but have in mind that we are all visual creatures and the pressure of our lives doesn’t really give us much time to read through lengthy posts describing a business. You need a presentation that’s simple, clean, to the point but at the same time interesting, provoking and cheerful. Take it like this: first impressions in real life are equivalent to presentations on the internet. Just as the way you are dressed and the way you shake your business partner’s hand will tell much about you and your business, so will your web presentation (to the visitor): it’s what makes the visitor decide whether or not to consume the content in the first place.
Here’s our advice
Depending on the way you are running your business as well as the style you want to pin to it, the theme you chose for your web presentation will determine the future of your internet presence. If you like Candy Queen, you can purchase it here.