Believe it or not, recent research has shown that customers take only 90 seconds to form their opinion about a product or a business and up to 90% of opinions are based on the color of the product only!
This fact speaks volumes about the importance of color in web design – color not only matters, it is essential.We need to give colors some thought and choose depending on the message we are trying to convey and the image we want to represent. Here is a quick color by color guide.
White is for cleanliness, health and openness
Even though white is usually used as a background color, it can be used as a dominant color as well and relay a sense of openness and freedom. There is simply space to breathe and it doesn’t tire your eyes.
It is not intrusive and we are likely to stay longer at sites that allow us to have some peace and space, without screaming for our attention. In a way, this is respectful towards the readers.
Many medical websites (hospitals, dentists, veterinarians etc.) opt for having white as a predominant colour to present their practice. If this is your choice, read this text.
Black is for luxury
According to color psychology, black is reserved for hi-end luxury products. The darker the tones – the more elegant it is.
Black has the quality of something timeless, classic and expensive. It evokes the feelings of mystery, the unknown, of something sexy, glamorous and exclusive. Don’t go overboard with black though, as it may completely close your website and make it somber.
Grey is cool
There is something about grey that makes it look good in whatever way it is used. Grey websites are laid back and sophisticated. They don’t need to beg for attention because they are self-assured and provide quality, value and tradition. Grey is also a great background color and can be combined successfully with all other colors, especially with blue, teal and violet.
Blue means trustworthiness
Blue is the most popular color for websites and some of the heavyweights like Facebook, Twitter and PayPal are all blue. This is because blue is the color of trust and loyalty.
Blue also evokes feelings of peace, calm and compassion, and no wonder then it is the safest color to use in any design. Smart and reliable, it combines well with many colors too. There are many shades of blue, and the ones lighter, closer to white, evoke health as well, that’s why medical themed websites use light blue next to white as dominant colours.
Pink is girly
Pink is usually used on websites with female audience as it is considered an all-round girly color. Pink is lovey-dovey, romantic, but not too serious and heavy like red. A great example is our team Candy Queen.
It is lightweight, amusing, and stylish, but also protective and well-intentioned. It just tends to make everything lovely.
Red means business
Red is a no joke color and it loudly calls for attention and action. It signifies strength, determination and authority so it is often used for corporate sites like law firms and government pages.
However, it is also the color of passion, love and desire, especially when used in combination with black. There are many hues of red, and the darker you go in the spectrum, the more serious your website will look.
Orange brings life into the picture
Orange is a very bright color and it denotes playfulness, the joy of life, happiness and a good mood. It is often used for healthy lifestyle and food websites to promote the sense of joy and wellbeing.
Orange, being carefree, sociable and lively is guaranteed to bring vibrancy to your website. Take a look at our new template Paws and see why orange is the most purchased one. It can also be successfully used to stimulate appetites, so use this color wisely!
Yellow is happy!
Similarly to orange, yellow brings out joy, cheerfulness and a bright mood, since it is the color of sunlight.
If you have a predominantly yellow website, it will signify that you have strong opinions and are not afraid to express them, that you are self-confident and generally have a positive outlook on life. Yellow is usually used as a highlight color on darker toned websites and is rarely combined with white.
Green is relaxed
Like blue, green is very common on websites. It exudes the atmosphere of peace, calm, nature and renewal.
Green evokes the natural cycles of life and helps us feel relaxed and enjoy our viewing experience more. It is also not tiring for our eyes, which means we can spend longer amounts of time on green sites. Don’t trust us? Take a look at Zen.
Now that you know what messages these colors are sending out, do you find your website is in the colors that fit your personality, image and vision the best? Would you change anything and be willing to play and experiment?
Adjusting your website to fit your target audience is nothing new. The big challenge is when you are creating your website from a wordpress theme with a masculine or a feminine theme. There are no themes that can be used for both flower and car blogs, and you must be aware of that difference. We created a feminine wordpress theme called Candy Queen and we can share with you the next steps to follow when creating a feminine website.