For small businesses, websites can become their own worst enemies.
Why? Small business owners mistakenly believe that an extensive website, with robust navigation and overflowing image galleries, is deemed a necessity for their business.
With a little technical expertise, small business owners can build attractive websites; however, oftentimes those “attractive” websites have no unique visitors or quality content. It means they are doing it wrong, but this is correctable.
While one-page websites are simple and modern, offering engaging images and text that captivates the user, small businesses do have a choice that lies between a one-page website and the traditional multi-page website.
We wanted to help you to make your decision a bit easier by explaining how and why a one-page website can make or break the deal for your business. So here are how and why.
The one page website is a relatively new trend that has proven to be a favourite amongst users because of its simplicity and how easy it is to navigate. The site only loads once and from there on the customer is more or less one click away from what he/she needs. If your ambition is to maximise your conversion rate, a one page website is the way to go.
What is a conversion?
Here when we speak of conversion we mean the number of visitors that become clients, and the amount of interaction there is between your company and them. You want to engage your potential clientele and encourage them to give feedback and get in touch. A one page website most certainly simplifies this entire process.