Only 20% of your readers will read your website copy.
They might think it is too long, they might lose interest while they’re reading it, or they just might not like your layout on the website.
Whatever it is, you need to make sure it doesn’t happen with your “money pages” a.k.a. your product page or your “request a free demo” page.
Concise, clear and effective web copy can make a world of difference when it comes to your website copy. The results of a good web copy is seen in raised visibility of your web site and increased attention of people who attend it.
Conversion rate is definitely the most valuable thing stemming from a quality web copy.
Although it seems simple, inadequate web copy can pose significant challenges and lead you to stray into the domain of over complicated and inefficient. However, if you follow these few simple rules you’ll stay on the path of good and effective web copy.
Don’t copy paste your catalogue
One of the initial mistakes related to early web copy is the fact that most of the companies would simple copy-paste their booklets, pamphlets and brochures resulting in content that was close packed and unintelligible. You don’t print your website, so why would you put the copy from a brochure on your website?
Good thing that comes with having a themed website is that there is no wiggle room when it comes to copy. For example, here’s our newest template:Paws
You can see it here and if you have a need for a similar website theme, feel free to use this as a perfect layout, we’ve tested it.