Why are one-page websites popular option for small business? Our Experience.
For small businesses, websites can become their own worst enemies.
Why? Small business owners mistakenly believe that an extensive website, with robust navigation and overflowing image galleries, is deemed a necessity for their business.
With a little technical expertise, small business owners can build attractive websites; however, oftentimes those “attractive” websites have no unique visitors or quality content. It means they are doing it wrong, but this is correctable.
While one-page websites are simple and modern, offering engaging images and text that captivates the user, small businesses do have a choice that lies between a one-page website and the traditional multi-page website.
We wanted to help you to make your decision a bit easier by explaining how and why a one-page website can make or break the deal for your business. So here are how and why.
An attractive design that reflects the brand
Your website needs to send the right message about your brand. But, you only have around 15 seconds to wow your visitors, as, with an ordinary, typical website, more than half of the people who came to your website will leave in fewer that 15 seconds. In those few seconds, your website sends a message about your business as everything a visitor see “speaks” about your brand and image.
By customizing your website with appropriate images, colours, fonts, and backgrounds, you can effectively present your business. For small businesses, a one-page website is an effective way for online branding as with a one-page portfolio you can display the purpose and mood of your business.
Information brevity and a well-written summary of the business
A compelling copy gives the reader a sense of who you are, yet, one of the most common reasons visitors come to a website is to find contact and location information. Thus, your website needs to draw the visitors into the story of your brand and provide necessary information, easily and quickly, though a well-written copy.
As a small business, you don’t need to fill ten pages with content about your products or services. Moreover, only a few lines on each page might reflect the sense that you are not professional, or you are lacking business.
You should not be forced to come up with useful content for all your pages; instead, with a one-page website you can creatively arrange content (about us, contact, hours of operation and more) and quickly inform your visitors.
High usability and user-friendly experience
This is the fact: 40% of people will leave your website if it takes longer than 3 seconds to load.
With a one-page site, visitors won’t be confused with mega drop-down navigation systems, for instance. All necessary information is laid out on one page. One-page Parallax or Scrolling websites offer high usability allowing the users to find the information they want, quickly.
As a small business owner, it’s critical to understand the objective behind your website, especially the importance of leading the user through the enjoyable and friendly customer journey. Moreover, this type of website design can effectively use extensive graphics and beautiful typography and still provide a user-friendly experience.
A one-page design works well for if you want to introduce a new product or a service. The ability to include lots of photos and texts will give the customers a sense of what your product offers. To introduce a new product, you can easily add more pages, although you don’t have to – and that’s the beauty of a one-page design.
Whether your goal is to have the client buy your product or simply call you, a strong usability affects the conversion rates. With one-page websites, there is a higher probability of increased conversions as these websites lean towards information brevity and high usability. The limited space of a one-page website leaves plenty of room for you to be creative with appealing, well-written copy, focusing on quality and user experience.
If you want your users to explore the products, you can easily lead them in the right direction. The same applies to conversion, if you want your users to convert, a one-page website helps you make call to action buttons easy to find. You can see how our CandyQueen theme effectively engages visitors with quality content and call to action buttons. (If you like, you can purchase it here). We have also developed a very popular template for events, and judging by the experience of our users, a one page website is perfect for their purpose.
The question one should ask as the small business owner is: “Which website is a better choice for my business?”
Is your content concise? Are your users the key to your business success? Does your business strive on a few products? If the answer is yes, then a one-page website is your ideal choice.
The choice is yours to make, but before you do, consider the advantages of a one-page website we wrote about.